About HDI: The High-Desert International Family
Our Purpose: Empowering Families to "Bee Better"
At the core of High-Desert International (HDI) is a singular, powerful purpose: to empower families to live healthier, happier lives. We achieve this by providing family-focused, natural health and wellness solutions, all inspired by the harmony, productivity, and sustainability of the hive. Our mission is to create solutions that are easy to use, accessible to all, and enjoyable, encouraging every family to "Bee Better" every single day.
Our Story: From a Single Product to a Global Movement
The HDI story is one of vision, care, and the miraculous power of nature. It began in 1986 with the simple, yet profound, realisation of the amazing impact beekeeping products could have on improving human health and wellness. We began by importing bee-powered products from the United States, and quickly recognised the need for a distribution model built on personal connection and trust.
This foundation of love and care has been the bedrock of our growth. What started as a single product line has evolved into a world-class international company. In 2006, High-Desert rebranded to HDI, symbolising our global reach and commitment.
Today, the HDI Family operates on a massive global scale covering America, Singapore, Malaysia, Indonesia, Hong Kong, and the Philippines. Our products are trusted daily by thousands of people of all ages, and we have proudly sponsored national athletes in Malaysia, the Philippines, and Indonesia, including a long-standing partnership with the Olympic Council of Malaysia since 1991.
Our Values: Living, Learning, and Loving Beyond Ourselves
The HDI community is built on a culture of support, mentorship, and shared growth. We understand that the journey toward a better life can be challenging, which is why we foster a safe space where everyone can find the knowledge, support, and guidance they need to achieve their goals.
Our values are centered on:
Empowerment
We empower our customers to "bee their best" through improved health.
Community
We are a family, committed to living, learning, and loving beyond ourselves. We believe in sharing knowledge, time, and experience to make a positive impact on our growing community.
Continuity and Stability
As stated by our Founder, Peter Chia, we strive for progress and growth not for commercial greed, but for the continuity and stability that provides for the thousands of families who depend on us each day.
The HDI Family of Companies
The HDI Family of Companies
While our roots are firmly planted in health and wellness, the HDI Family has grown to make a difference in various sectors. This diversification ensures our stability and broadens our impact. The HDI Family of Companies now includes interests in:
• Property and investment development
• Advertising and Media
• Stock and Financial Brokerage
• Research and Development (including HDI Nutrients, Inc. in Arizona, USA)
This diverse portfolio is all guided by the same core principle: to provide a better quality of life for all, powered by the treasures of the hive.
A Message from Our Founder
